We share what's happening in public relations, communications and social media in new topical articles:
The Future of PR and Social Media
Mashable, August 2010
"Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space ... " [read more].
Australia Getting More Social Online as Facebook Leads and Twitter Grows
Nielsen Wire, March 2010
"With Facebook leading the way and Twitter activity on the rise, Australians are rapidly increasing their participation in social media, content sharing and brand interaction ..." [read more].
Social Media Network a Must
The Advertiser, Business Journal, 4 May 2010
"Twitter. Facebook. LinkedIn. MySpace. YouTube. if you don't recognise four out of five of these, well, you should. If you're not active on at least one, go and sit in the corner. You've been bad ... " [read more].
Times paywall: initial data and analysis
Hitwise Intelligence UK, Blog, June 2010
"Following months of speculation, News International has finally erected a paywall around the Times newspaper website ... " [read more].
How social media has changed executive roles
San Francisco Chronical, May 2010
"The traditional way of doing customer research is to do a survey, you do focus groups, you decide what the key messages are, and it gets filtered all the way up to the executives. Today, you can actually open up your laptop and hear exactly what your customers are saying ... " [read more].
7 Stupid Reasons to Hire a PR Agency
Entrepeneur.com, April 2010
"The decision to hire an agency should not be taken lightly and there are some common pitfalls that should be avoided to ensure success ..." [read more].
Military Facebook Study
Janson Communications, March 2010
"In the last three years, social media has become an increasingly large part of the communications toolbox for the Department of Defense (DoD) and military services ..." [read more].
Govt agencies move on social media policy
ZNet, April 2010
Federal Government departments have revealed they are moving ahead to implement social media policies ... [read more].
4 Reasons Why PR Agencies Are Taking Over Social Media
Jason Keath Blog, April 2010
"PR agencies will inevitably own the social media space for big brands. They simply have the right skill set and the right billing model ..." [read more].
Using your region to market your brand - (Beerenberg story)
Nett.com.au, March 2010
"It's about getting under the skin of a region and telling that story to an audience ..." [read more].
Over half your news is spin
Crikey, March 2010
Crikey launches an investigation six months in the making. Spinning the Media is an investigation in conjunction with the University of Technology (UTS) Sydney into the role PR plays in making the media ... [read more].
Engaging Consumers Via Facebook, Twitter Makes Them More Likely To Buy, Recommend
PR Web, March 2010
The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower ... [read more].
Most Journalists Use Social Media as a Source
The Guardian UK, February 2010
Social media is becoming viewed as a relevant part of journalistic research, study reveals ... [read more].
Australians world’s biggest users of social media
Mumbrella, January 2010
"Australians are the world’s most prolific users of social media according to new data from the Nielsen Company ..." [read more].
Public relations in the recession
The Economist, January 2010
"The past year or two has tested the idea that all publicity is good publicity, at least when it comes to business ..." [read more].
