We share what's happening in public relations and communication, in new topical articles:
Sexy Numbers: Measuring ROI in Social Media Campaigns
Reve News, March 2010
Unless they are prefaced by dollar signs, numbers are not sexy, which is why social media experts have spent years avoiding them ... [read more].
Most Journalists Use Social Media as a Source
The Guardian UK, February 2010
Social media is becoming viewed as a relevant part of journalistic research, study reveals ... [read more].
Why Going Social Can Make or Break the Automotive Industry
Fast Company blog, January 2010
While most manufacturers are still trying to get their corporate social media affairs in order, most dealers are looking for ways to get into social media properly. They understand that they need to but lack direction from above on how to do it ... [read more].
Australians world’s biggest users of social media
Mumbrella, January 2010
"Australians are the world’s most prolific users of social media according to new data from the Nielsen Company ..." [read more].
Public relations in the recession
The Economist, January 2010
"The past year or two has tested the idea that all publicity is good publicity, at least when it comes to business ..." [read more].
Making every journalist a Twitter correspondent
Financial Times, Techblog, 7 January 2010
"Sky News – which famously became one of the first media organisations to appoint a “Twitter correspondent” last year – is now issuing all its web reporters with tools for scanning social media for stories ... " [read more].
