Wakefield Orthopaedic surgical practice provides high-quality, specialised orthopaedic care in South Australia. Its team has delivered best-practice care and clinical pathways to patients managing sports injuries, arthritis, orthopaedic trauma and joint replacements for the past 26 years.

Hughes worked closely with the Wakefield team to transform its visual presence. This included the overarching branding strategy, tagline, new logo design, print and marketing collateral, and its style guide.

Wakefield also launched its new website, designed by Hughes. The site integrated both video and photography created and directed by Hughes, including the main corporate video, 19 surgeon videos and photography throughout. The website has since won international awards for its art direction and design.