

Adelaide Convention Centre Lego fan event attracts 25,000
The Adelaide Convention Centre has delivered on its promise to create South Australia’s biggest ever LEGO® fan event by attracting 25,000 visitors over two days to the inaugural Brick-a-laide.
More than 20,000 tickets were sold online ahead of the event with an additional 5,000 sold on the door.
Brick-a-laide, which is now set to become an annual event, was held on Good Friday and Easter Saturday and attracted LEGO enthusiasts of all ages including many families and young children
The visually spectacular event featured 67 displays by 50 local and interstate modellers and creators, with California-based, internationally renowned LEGO Artist and Instruction Author Mariann Asanuma making her first Australian appearance to showcase her internationally recognised mosaics.
Adelaide Convention Centre Chief Executive Alec Gilbert said Brick-a-laide captured the imagination of South Australians.
“We knew LEGO had universal appeal but wanted to make sure the Centre created an event that would be memorable for visitors and exhibitors, said Mr Gilbert.
“The Centre’s Halls provided the space for exhibitors to have their work displayed in an appropriate manner and entry was staggered in hourly blocks to allow visitors browse the displays in comfort.
“Over the two days, Brick-a-laide welcomed an average of 1,500 visitors an hour to tour the exhibits before they made their way into the LEGO market to visit the ‘Brick Café’, relax and play with LEGO and grab some goodies to take home.”
The success of Brick-a-laide builds on the Centre’s growing reputation for creating, hosting and running popular public events to fill gaps in the conferencing calendar.
The Centre’s annual Cellar Door Wine Festival, which is held every February, attracts over 9,000 visitors over three days.
Recently, the Centre also created a series of public events to mark the opening of its new West Building, which attracted more than 18,000 visitors.
To view footage from Brick-a-laide visit https://www.youtube.com/watch?v=0sNfKkqIz3Y
For further information visit www.brickalaide.com.au
FOR FURTHER INFORMATION: Please contact Adelaide Convention Centre Marketing Manager Giovanna Toldi on (08) 8212 4099
ISSUED BY HUGHES PUBLIC RELATIONS: Please contact Simon Hatcher on (08) 8412 4105 or simon@hughespr.com.au
Recent News
- West Beach Trust appoints Elinor Walker to Board
- Blog: Why do so many companies fail the pub test in a crisis?
- Congratulations to our graduating and retiring Guide Dogs… and meet our new puppies!
- Flu cases in SA already up by 550 – experts warn get vaxed now
- Adelaide’s first purpose-built, affordable, long-term rental housing for women opens
- The world’s seaweed industry focuses on Adelaide at Seagriculture
- New Mount Barker Residential Development: A Feast for the Senses
- Blog: Be prepared - and be credible
- Visa Cash App Racing Bulls Announces Partnership with the Exclusive Student Housing Marketplace, Student.com
- CH4 Global and Mitsubishi Corporation partner to accelerate adoption of methane-reducing cattle feed supplement in Asia-Pacific markets
- Opinion Editorial by Brenton Cox, Adelaide Airport Managing Director - The Advertiser’s Future SA Campaign
- Adelaide’s most luxurious aged care site opens in an Australian first
- Understanding governance issues for school councils
- Blog: A better website is good news for customers
- Production begins at CH4 Global’s first full-scale EcoPark
- Aus Lights on the River 2025 line-up announced
- Top tips for puppies this Christmas
- $2.9 million beachside community hub opens at West Beach
- Detmold Group launches new sustainability goals while going solar in China
- Blog: A year in review