

New brand campaign to demystify death
South Australians are being urged to contemplate their own mortality as part of a thought-provoking new brand campaign to help demystify death.
“Contemplating your own death, or that of someone close to you, can be incredibly confronting, so the fact that many of us choose to react when it happens rather than actively discuss and plan for it is understandable,” said Adelaide Cemeteries Authority Chief Executive Officer Robert Pitt.The Adelaide Cemeteries Authority has launched a new brand campaign built around the simple proposition: “How will you be remembered?”, which is deliberately emotive to encourage people to consider their own existence and the lives they lead.
The campaign is supported by a new website (www.aca.sa.gov.au), public events, brand collateral and local advertising, including print, broadcast, outdoor, online and social media advertising.
“However, openly engaging in discussions around death, dying and the memorialisation of human remains should be a natural part of life. Planning ahead for death ensures that your final wishes will be honoured and family members saved from making difficult decisions at an emotional time.
“Ultimately, we want this campaign to promote community education around life and death by encouraging people to feel comfortable thinking about their own mortality through honest and open conversations with their peers and loved ones.
“The brand campaign also serves to encourage people to reflect on what’s truly important in life, and to reinforce the importance of cemeteries as places to remember pre and post death.”
The Adelaide Cemeteries Authority is South Australia’s leading provider of cemetery, burial and cremation services, and is responsible for the administration and maintenance of West Terrace Cemetery, Enfield Memorial Park, Cheltenham Cemetery and Smithfield Memorial Park.
For more information about the Adelaide Cemeteries Authority visit www.aca.sa.gov.au.
Further information: Contact Tony Amato, ACA Marketing and Communications Team Leader, on 8139 7438 or 0403 010 131.
Recent News
- West Beach Trust appoints Elinor Walker to Board
- Blog: Why do so many companies fail the pub test in a crisis?
- Congratulations to our graduating and retiring Guide Dogs… and meet our new puppies!
- Flu cases in SA already up by 550 – experts warn get vaxed now
- Adelaide’s first purpose-built, affordable, long-term rental housing for women opens
- The world’s seaweed industry focuses on Adelaide at Seagriculture
- New Mount Barker Residential Development: A Feast for the Senses
- Blog: Be prepared - and be credible
- Visa Cash App Racing Bulls Announces Partnership with the Exclusive Student Housing Marketplace, Student.com
- CH4 Global and Mitsubishi Corporation partner to accelerate adoption of methane-reducing cattle feed supplement in Asia-Pacific markets
- Opinion Editorial by Brenton Cox, Adelaide Airport Managing Director - The Advertiser’s Future SA Campaign
- Adelaide’s most luxurious aged care site opens in an Australian first
- Understanding governance issues for school councils
- Blog: A better website is good news for customers
- Production begins at CH4 Global’s first full-scale EcoPark
- Aus Lights on the River 2025 line-up announced
- Top tips for puppies this Christmas
- $2.9 million beachside community hub opens at West Beach
- Detmold Group launches new sustainability goals while going solar in China
- Blog: A year in review