

Hughes blog post: Racy new approach
We’ve recently been involved in a campaign for one of our clients, Repromed and if you can read the print in the image, it’s a campaign about recruiting sperm donors.
It’s a departure away from Repromed’s traditional marketing channels and one that seems to be paying off for them so far.
The campaign, featuring a lingerie model (pictured) and an online questionnaire, attracted nearly 2000 visits in the first few days following the launch, including hits from places as far afield as Lithuania and Canada. It’s also garnered lots of traditional and social media coverage – but most importantly valuable inquiries to Repromed.
An ad is also being run in January’s issue of FHM magazine (out now) including a full page picture of the lingerie model and a link to the online questionnaire which will hopefully result in even more enquiries for Repromed.
- Jenny Clift
Recent News
- West Beach Trust appoints Elinor Walker to Board
- Blog: Why do so many companies fail the pub test in a crisis?
- Congratulations to our graduating and retiring Guide Dogs… and meet our new puppies!
- Flu cases in SA already up by 550 – experts warn get vaxed now
- Adelaide’s first purpose-built, affordable, long-term rental housing for women opens
- The world’s seaweed industry focuses on Adelaide at Seagriculture
- New Mount Barker Residential Development: A Feast for the Senses
- Blog: Be prepared - and be credible
- Visa Cash App Racing Bulls Announces Partnership with the Exclusive Student Housing Marketplace, Student.com
- CH4 Global and Mitsubishi Corporation partner to accelerate adoption of methane-reducing cattle feed supplement in Asia-Pacific markets
- Opinion Editorial by Brenton Cox, Adelaide Airport Managing Director - The Advertiser’s Future SA Campaign
- Adelaide’s most luxurious aged care site opens in an Australian first
- Understanding governance issues for school councils
- Blog: A better website is good news for customers
- Production begins at CH4 Global’s first full-scale EcoPark
- Aus Lights on the River 2025 line-up announced
- Top tips for puppies this Christmas
- $2.9 million beachside community hub opens at West Beach
- Detmold Group launches new sustainability goals while going solar in China
- Blog: A year in review