

Hughes blog post: Is your website mobile ready?
If you own a smartphone, chances are you access websites using the browser on your phone regularly. It has become one of the main uses for smartphones – the Internet in your pocket!
Research shows that mobile Internet usage is on the up – in fact, analyst estimates point to mobile Internet usage overtaking desktop-based web traffic as early as 2014.
But is your website ready for it?
Recently here at Hughes Public Relations we underwent a brand refresh which included a new website. This time around, a big part of our website design was the consideration for our mobile website – a specially designed site that is automatically loaded when a user points to www.hughespr.com.au using a smartphone.
To create our mobile website, we had to consider: how does the information that people want to access on their phone differ from the information that people want to access when using a desktop computer? Where are they most likely to be? What are they most likely to be doing?
We also accessed our Google Analytics data to assess what pages of our website are most popular with those using smartphones.
From here, we designed our mobile site with the most “mobile friendly” information front and centre.
Most importantly, we designed the site to be user friendly and aesthetically pleasing on a smartphone – no scrolling sideways or zooming in!
Considering how you communicate with your audience using all forms of technology is vital now more than ever.
Access your analytics data to find out: what percentage of visitors to your website access the site using a smartphone? What’s the most popular page on your website for those using mobile devices? What’s the second most popular page?
And then consider: how can you make this information easier to find for your audience? How can you communicate your key messages on these pages?
For example, if the “contact us” page is the second most popular page on your website (after the home page), rather than just present the phone number and address, consider how you can communicate key messages on this page.
If you’d like a hand navigating your Google Analytics and planning your website to communicate effectively to your target audiences, then don’t hesitate to give us a call at Hughes PR. We’ll be on the other end of the (smart)phone!
Recent News
- Blog: Let’s get (a)political: all you need to know about elections and public relations
- The world’s most valuable dog toy revealed in the lead up to Guide Dogs Day
- Skytrax names Adelaide as best regional airport in Australia & Pacific region
- Indonesia AirAsia To Touch Down in Adelaide for the first time in June Fares on sale today starting from just AUD$199*!
- ‘Sleep hygiene’ stocktake critical for women in daylight savings change over
- United Airlines welcomed for South Australia’s first ever direct flights to US
- West Beach Trust appoints Elinor Walker to Board
- Local student Emaan Dewanyang wins Yugo Accommodation Support Scholarship with RMIT
- Blog: Why do so many companies fail the pub test in a crisis?
- Congratulations to our graduating and retiring Guide Dogs… and meet our new puppies!
- CH4 Global named one of TIME Magazine’s Top GreenTech Companies
- Flu cases in SA already up by 550 – experts warn get vaxed now
- Adelaide’s first purpose-built, affordable, long-term rental housing for women opens
- The world’s seaweed industry focuses on Adelaide at Seagriculture
- New Mount Barker Residential Development: A Feast for the Senses
- Blog: Be prepared - and be credible
- Visa Cash App Racing Bulls Announces Partnership with the Exclusive Student Housing Marketplace, Student.com
- CH4 Global and Mitsubishi Corporation partner to accelerate adoption of methane-reducing cattle feed supplement in Asia-Pacific markets
- Opinion Editorial by Brenton Cox, Adelaide Airport Managing Director - The Advertiser’s Future SA Campaign
- Adelaide’s most luxurious aged care site opens in an Australian first