

Hughes blog post: The blurred line
If you thought the boundary between advertising, digital and PR agencies was well defined, think again.
In the last few months Hughes has developed three client websites, shot more than 20 videos, created the social media strategy and tactics for two national consumer focused organisations and written, designed and print managed the production of three magazines, an annual report and a share market prospectus – all in-house!
None of these activities would be defined as traditional PR, but with a growing team that is as comfortable with a media release as they are with design and video production, our consultancy is being asked on a daily basis to cross the divide into the traditional advertising and digital agency space.
As a result of our own experience, we commissioned research from the University of South Australia.
In an in-depth analysis of current marketing and communications trends across a range of local industries we discovered the gap between public relations and advertising is closing, with businesses trusting their PR consultancies with the majority of their communication activities – even those that were once traditionally aligned with advertising or digital agencies.
As the digital world has evolved, businesses are becoming increasingly aware of the need for timely, credible, conversational, engaging communication delivery – the type of delivery for which public relations is known.
Key findings from the research included:
- 50% + of SA businesses manage their communications needs via a combination of internal staff and external consultancies
- SA marketers see PR as best placed to manage approximately 70% of the marketing mix
- SA budgets are reflecting this support for PR with the PR spend now commanding 28% of total marketing budgets compared to just 16% five years ago.
- Jamie Hershman
Recent News
- Blog: Let’s get (a)political: all you need to know about elections and public relations
- The world’s most valuable dog toy revealed in the lead up to Guide Dogs Day
- Skytrax names Adelaide as best regional airport in Australia & Pacific region
- Indonesia AirAsia To Touch Down in Adelaide for the first time in June Fares on sale today starting from just AUD$199*!
- ‘Sleep hygiene’ stocktake critical for women in daylight savings change over
- United Airlines welcomed for South Australia’s first ever direct flights to US
- West Beach Trust appoints Elinor Walker to Board
- Local student Emaan Dewanyang wins Yugo Accommodation Support Scholarship with RMIT
- Blog: Why do so many companies fail the pub test in a crisis?
- Congratulations to our graduating and retiring Guide Dogs… and meet our new puppies!
- CH4 Global named one of TIME Magazine’s Top GreenTech Companies
- Flu cases in SA already up by 550 – experts warn get vaxed now
- Adelaide’s first purpose-built, affordable, long-term rental housing for women opens
- The world’s seaweed industry focuses on Adelaide at Seagriculture
- New Mount Barker Residential Development: A Feast for the Senses
- Blog: Be prepared - and be credible
- Visa Cash App Racing Bulls Announces Partnership with the Exclusive Student Housing Marketplace, Student.com
- CH4 Global and Mitsubishi Corporation partner to accelerate adoption of methane-reducing cattle feed supplement in Asia-Pacific markets
- Opinion Editorial by Brenton Cox, Adelaide Airport Managing Director - The Advertiser’s Future SA Campaign
- Adelaide’s most luxurious aged care site opens in an Australian first