For clients looking to audit their social media effectiveness, launch a new channel or brand, or build their social and digital presence from the ground up, Hughes can help.

Our social media strategy begins with gaining a deep understanding of your broader marketing goals and objectives. We then collaborate with you to identify your stakeholders and key messages. From there, our team will create a strategic approach to your social media communications,  accompanied by a supporting content plan.

Whether you choose to have the implementation managed in-house or by our team, we can offer support you throughout the entire process and provide social media training for your team as needed.

We offer an extensive range of support services for organic social media, scaled to complement your internal capabilities. This includes everything from developing a comprehensive social media and content marketing plan, content creation, execution and reporting, providing ad-hoc training and working alongside your team to provide posting support.

Our organic social media services include:

• Social media training
• Social media audit and review
• Social media strategy creation
• Social media strategy implementation
• Social media channel creation and channel updates
• Day-to-day social media channel management
• Content creation such as copy, images, video and graphic design
• Social media administration such as policies and guidelines
• Reporting
• Social media monitoring / listening and reporting

Our organic social media support is delivered in close collaboration with your PR consultant, ensuring consistent communication and alignment of key messages across your owned channels and external messaging.

With a strong focus on holistic performance and long-term brand-building, our paid social media services are integrated with your broader communications and brand strategy, delivering targeted, measurable results. Regularly optimised by our specialists, we ensure you maximise the return on your media spend.

Our experienced digital team will work with you to develop a goal-driven strategy for your social media campaign. Working closely with both our PR consultants and in-house creative team, we combine key messaging with graphic design, motion graphics and video to deliver high performing creative.

Our paid social media services include:

• Paid social media strategy development
• Campaign set up including account creation, tracking pixels, UTMs, Google Analytics goals and more
• Campaign creative including copy, images, video and graphic design
• Optimisation and management
• External campaign performance analysis and monitoring (when delivered via a media agency)
• Campaign reporting

Our team can also deliver a range of other digital campaigns beyond social media, including Google and Bing. We also can coordinate external media placements such as display ads across publisher websites, e-newsletters and other paid opportunities as part of the digital strategy.

For clients who engage external media agencies, we work closely to support strategy development and creative production. We often provide additional campaign monitoring of external media dashboards to assist with optimisation strategies and performance, followed by comprehensive post-campaign reporting.

Our digital paid services include:

• Digital strategies for Google and Bing, campaign development, optimisation and reporting
• External media agency dashboard monitoring
• Comprehensive digital reporting

Our holistic and strategic approach to websites ensures that your brand, key messages and strategic goals are aligned, delivering a result that is not only well-designed but also high performing. 

Whether you are planning a new website, or looking to enhance the communications and goals of your existing site, our digital team can help.

We begin with a comprehensive audit to assess your website's performance in areas such as content, usability, goal conversion, keyword effectiveness, and site speed.

With a clear understanding of your business and communication objectives, along with any challenges, we develop a tailored recommendation. 

Our website services include:

• Website audits and strategic recommendations
• New website scoping
• Keyword research, copy writing and content development
• Website design
• Website construction
• Google Analytics 4 tracking implementation
• Responsive testing and go-live processes
• Post-launch activities, including social media promotion (organic or paid)

If you are unsure how your website is performing, contact us today to find out how we can help.

With a passion for creative writing, our approach to SEO focuses on crafting high quality narrative and storytelling, informed by keyword research and optimised to engage your audience.

If you are looking to update your website copy or content, implement a blog or build new website traffic, contact our team to see how we can help.