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McLaren Vale Generations
Case Study
THE PROJECT
In 2019, McLaren Vale Grape Wine and Tourism Association engaged Hughes to create a short film to celebrate the wine region of McLaren Vale and its community.
Highlighting the dynamic nature of the region as a winemaking, food and tourism destination, the film celebrates the diversity, history and growth of McLaren Vale, as told by some of its best-known producers, winemakers and tourism operators.