Our Services
Hughes Public Relations provides a variety of services to a broad spectrum of corporate, professional and public sector organisations. The consultancy has proven and extensive experience in publicity, issues and crisis management, community consultation, event management, publications and strategic problem solving.
We have access to a network of specialist resources through external consultancy services and affiliate consultancies internationally, including media training. The consultancy’s knowledge of these complementary disciplines and its long-standing relationships with external suppliers and consultants ensures the highest results for clients. We are also able to offer you advice on digital communications including digital and social media strategies.
Interested in how to measure your public relations efforts? See our Measuring PR page.
A guide to our services and resources
Publicity
Hughes PR has extensive and varied experience in publicity. As experienced journalists, we are adept at preparing and placing news releases, feature articles and general media briefing documents. Daily involvement with media nationally enables the consultancy to maximise opportunities for publicity on our clients’ behalf, effectively and cost-efficiently.
Publications
The consultancy applies its range of skills in the research, writing and production coordination of marketing documents such as newsletters, brochures and major submissions; promotional vehicles such as audio and video presentations; and statutory documents such as annual reports and prospectuses.
Promotional Event Management
We have extensive experience in planning and managing special events including product launches, project announcements or other promotional opportunities. Hughes PR works with clients to identify the most suitable form of event; devise and implement plans to make these events memorable and effective; and manage them to maximise the impact and outcomes.
Issues and Crisis Management
Hughes PR has been recognised nationally by the Public Relations Institute of Australia for its extensive experience in issues and crisis management. We work with clients and other consultants to analyse crisis scenarios and to develop and implement strategies to overcome potential areas of difficulty or sensitivity quickly and effectively.
While we strongly advocate active crisis preparedness programs for our clients, our team is also on immediate call to implement programs for emerging situations.
Community Relations
We have experience in working to improve community relations through communication. This includes developing and undertaking research and consultation programs and implementing appropriate communication vehicles to improve relations between organisations and their communities.
Employee Relations
All organisations depend absolutely on the motivation, skills and integrity of their workforces. Hughes PR is experienced and expert in applying the rules of best practice communication to ensure that employee relations are based on planned, effective two-way information between management and workforce.
Stakeholder Relations
In many instances projects fail or are blocked because the relevant information about impact and benefits were not successfully communicated to all relevant audiences. Hughes PR is skilled and experienced in researching, identifying, categorising and prioritising stakeholder groups and individuals and managing targeted communication to either change or neutralise their attitudes.
PR for HR
Having the right people working for your organisation is critical to success. But in today’s highly competitive labour market, traditional methods of attracting and retaining talent are not necessarily relevant or effective.
While it was once sufficient to advertise and wait for the applications to flow in, organisations today must focus on employment branding and “employer of choice” positioning as part of their overall strategy of staff attraction and retention. Under this scenario, organisations most likely to attract the best people are those that have a strong public profile – locally for smaller businesses and nationally, or even internationally, for larger organisations competing for global talent.
We are experienced in the development and implementation of cost-effective public relations strategies - working in a focused manner or by leveraging off broader migration or recruitment campaigns undertaken by government or industry groups - to not only increase your organisation’s profile but also to assist with recruitment campaigns in target markets interstate and overseas.
Communication Audits
Communication practices in bureaucracies risk becoming just a management process unless they are reviewed from time to time for impact and cost-effectiveness. An audit of communication attitudes and media can often result in re-invigoration of the communication process, rationalisation of media used and substantial cost savings. The consultancy is skilled and experienced in audit projects.
Research
Effective communication relies on a two-way flow of information. Hughes PR has strong skills in collecting – as well as disseminating information. This includes attitude studies, qualitative research among target audiences, desktop research, confidential inquiry, and pilot research to inform and enhance quantitative research.
Digital and Social Media
A growing number of people are spending time online in social media forums and using them as a key source of information. It’s vital that organisations take a look at what social media means to them. Hughes PR is able to provide advice on social media strategies and ongoing management, including establishing and managing a presence on sites such as Twitter, Facebook, YouTube and LinkedIn. Ask us about social media strategies, presentations and social media policies for your employees.
Media Training
Hughes PR has worked closely with Ron Kandelaars over more than 15 years to deliver media training to our clients. Read more on our media training page.
Back to Top
