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Hughes blog post: The importance of media monitoring
13 January 2011|
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In an industry where a major measurement indicator is media coverage, there’s a lot to cover.
Wikipedia claims there are 519 newspapers in Aust...
Hughes blog post: Social media risk management
4 January 2011|
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A few months ago I came across a really useful infographic about Social media triage. Credit to Charlene Li for this one as outlined here.
The firs...
Hughes blog post: Social media - your NY resolution?
20 December 2010|
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Is 2011 the year your business begins using social media?
There’s been speculation that 2010 was the year business continued to experiment with...
Hughes blog post: Racy new approach
16 December 2010|
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We’ve recently been involved in a campaign for one of our clients, Repromed and if you can read the print in the image, it’s a campaign ab...
Hughes blog post: Sharing holidays on social media
13 December 2010|
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Among the many things we like to share with family and friends are our holiday photos and stories.
Undoubtedly social media has helped us to do that....
Hughes blog post: Caption competition winner
10 December 2010|
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We recently ran a caption competition using Twitter.
Pictured is @Coaten picking up his prize – a Beerenberg gift basket and a $50 movie vouche...
Hughes blog post: Caption competition on Twitter
8 December 2010|
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Twitter is one of our favourite social media tools and this past week we’ve had a chance to test some of its best uses – hashtag trends an...
Hughes blog post: Are you sure you don't need media training?
30 November 2010|
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This video shows a great example of a chief executive who has no idea what to say to the media. We saw this video on the Mumbrella site and they say:
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